Voss & Fields
A botanical skincare line stepping out of wellness-aisle sameness a clinical, plant-literate identity built on ingredient over aesthetic.
Year
2026
Client
Voss & Fields
Servoices
Brand Identity, Packaging
Duration
11 Weeks
Overview
Voss & Fields formulated with real rigor, but its shelf presence leaned on the same soft pastels and cursive logotypes as every other clean-beauty brand, burying genuinely differentiated ingredients under generic wellness signaling.
The brief was to build a look as precise as the formulations themselves one that could earn trust with dermatologists and skincare obsessives alike.
We swapped the pastel palette for a lab-adjacent system clinical type, exact concentration callouts on every label, and a botanical illustration style closer to a field guide than a mood board.
The new site leads with ingredient science and lets formulation data do the persuading, reorganizing the catalog around skin concerns instead of product categories.
