Caffen.co
A third-wave coffee roastery outgrowing its farmers-market roots brand system built to hold its own on a shelf next to labels ten times its size.
Year
2026
Client
Caffen.co
Services
Brand Identity, Packaging
Duration
10 Weeks
Overview
Caffen had the roasting chops but the shelf presence of a startup mismatched bag labels, a site built for a single farmers-market stall, and no visual language connecting its origin-story sourcing to what showed up in the cup.
The task was to build a system that could scale from a market tent to a grocery aisle without losing the specificity that made regulars drive across town for a bag.
We built the identity around the roast curve itself the literal temperature line every batch follows turning a production detail into the brand's signature graphic device across packaging, signage, and the site.
A warm, high-contrast palette and a no-nonsense type system let single-origin details do the talking, while the new site organizes the catalog by flavor profile instead of country, matching how customers actually shop.
